Distribute Your Self-Published Book Online (Part 2)
By:
Judy Cullins
If you are discouraged because traditional methods ofdistribution haven't brought you the profits you wanted, thinkInternet distribution. This method is good for the long haul andcosts you the author little time or money. With Online distributionthe author gets to keep all the money.Whether you have a Print on Demand (POD) book or aneBook, you the author can become your own distributor theseways:1. Distribute through two-step email promotion campaigns.You don't need a Web site to sell products. Benefit from theeasy and preferred way to buy by many people out there incyberspace.First Step: Send your different email lists a freebie. Think ofyour groups--customers, clients, ezine subscribers, ePublishers,teleclass groups, and networkers. Offer a free answer for aquestion with your expertise. Offer a free "Special Report," or anexcerpt from your book. This will start your relationship off on agood foot. (Increased sales come from trust developed duringrelationship marketing more than anything else)Second Step: Follow up the freebie with your sales letter foryour product or service. Each sales message includes: headlineto capture attention, background of problem, where the potentialbuyer wants to be, benefits and features of how to get there.Add testimonials and be sure it's credible and sincere.Be sure to ask for the sale and include several easy ways tobuy--toll free number, fax or mail an order form placed at theend of the sales letter, or if you have a Web site, a link to wherethey can buy with a secure provider.2. Distribute through your own ezine.If you want to attract more credibility, trust, and sales, then writeyour own ezine. Your potential clients and customers expect alot of free information, so give it to them. In your ezine include afeature article, editor's note, resources and tips. You'll get to bewell known as the "expert." In each ezine, add your salesmessages for your products or service. Keep your ezine regular-once every two weeks or once a month to start. Keep itshort--a real challenge to many of us.3. Distribute by submitting how-to free articles to top opt-inezines.Online readers love free information. They subscribe to ezinesthat you can submit your well-written article to. After learningacceptable article formats from a book coach, start subscribingand submitting them. Collect 5-10 edited articles before yousend. Thousands, even 500,000-targeted potential buyers willsee your article with your signature file on it every time yousubmit it.Be sure your product is already up on a Web site. Many Webpublishers will take your e or print book, sell it, and distribute itfor you for a commission of 50% or so. This is great for peoplewho do not have their own site.4. Distribute through your signature file on every email yousend.At the bottom of each email is a signature file. It should haveyour name and title, your top benefit, a free offer, a link to whereyour book is sold, your email and Web address, and your localphone number. Everyone on the net accepts this subtlepromotion form. If you do not include it, you are passing up aneasy way to draw attention to your product.5. Distribute through your own Web site.Creating your Web site with marketing pizzazz. Don't just becreative and put up colorful graphic. Put up order pulling adcopy that convinces your visitor to buy. Create a sales letter thatincludes links to the buying page where your customers can buy.Be sure your sales letter is long enough to include yourcustomers' resistance, benefits and features of your book, andmultiple testimonials. Ask a book or Web coach to guide you.6. Distribute through someone else's Web site.Other ePublishers want your books--both print and eBooks.Each wants you to write a 100 word or less blurb (includingbenefits and testimonials). They will sell, distribute, and keeptrack of your sales, sending you a check every few weeks or so.They take different commissions. Most give you royalties of30-50% depending on whether it is a print or eBook. You maywant to investigate www.bookcoaching.com.7. Get an ISBN number.When you put an ISBN number on your book, you are listed in"Books-in-Print." Libraries, bookstores and Amazon.com ISBNrequire it. For the money and amount of work this is, you maydo better than putting your energy into other Online venues. Youpay $225 for 10 or $800 for 100 today. 8. Distribute through a sales letter straight from your email.Every time I want to promote my teleclasses, I send a salesletter. The letter follows the free report I already sent a fewweeks ahead to the same egroup. You may already have yourezine subscribers in a list. Collect all kinds of lists of emails toinclude satisfied customers, teleclass participants, ePublishers, orfellow networkers.Send sales letters that promote your books, your classes, oryour service. Once, I learned this follow-up method of staying intouch with my target audience, sales rose from $75 amonth to $3000 a month in about a year. Each month, countprofits, not numbers of books sold! Internet authors get to keepall the money!After several years of research and submitting to traditionalpublishing and distribution venues, I got discouraged anddecided to become an author's advocate. I turned to the Internet2 years ago, and find that with a little delegation, a little studywith a knowledgeable coach, a little attention, and a little money,my great-selling eBooks earn enough for me to make my livingthis kind, gentle, and easy way. I encourage you to try it! About the Author
Judy Cullins: author, publisher, book coachHelps professionals manifest their book and web dreamseBook: _Ten Non-techie Ways to Market Your Book Online_www.bookcoaching.com/products.shtmlSend an email to Subscribe@bookcoaching.comFREE The Book Coach Says... includes 2 free eReportsJudy@bookcoaching.comPh:619/466/0622
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